The furor over Bud Light has reached Washington D.C., and now executives from the company may have to make their way to the nation’s capital if a Senator has his way.
“A massive percentage of Dylan Mulvaney’s audience are kids, and Budweiser was trying, I believe, with this ill-fated marketing attempt to target teenagers,” Cruz told the network.
The letter demanded Anheuser-Busch “publicly sever its relationship” with Mulvaney and publicly apologize to the country to “marketing alcoholic beverages to minors.” The pair also want Budweiser to force Mulvaney to remove “any Anheuser-Busch content from his social media platforms.”
Doukeris is also the chairman of the Beer Institute, the regulatory body that polices the industry and its advertising. “One of the rules that beer companies are supposed to follow is that they are not allowed to market to kids,” Cruz said.
While Cruz did not provide any proof about the percentage of Mulvaney’s that are underage, the Senator will not have any trouble convincing his intended audience of nefarious intent to sell Bud Light to children.
The letter requests Anheuser-Busch provide a series of documents including all “communications between or among any employees” of the company and Mulvaney. The company has until May 31 to comply.
Cruz and Blackburn are ranking members on the Commerce Committee and the Subcommittee on Consumer Protection, respectively.
The brand and its parent company Anheuser-Busch InBev have taken a significant hit to sales in recent weeks due to its ill-fated advertising campaign.
Bud Light found itself at the center of an ongoing culture war between the two major political parties in the United States after the company hired transgender influencer Dylan Mulvaney as an unofficial spokesperson last month.
The furor over Mulvaney has even spread to rival brands in recent days as it turns out people looking to be offended are easily offended.
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